May Exclusives: Jack Daniel's 1LTR at AED 95 • Mix & Match Spirits from AED 200 •   •   May Exclusives: Jack Daniel's 1LTR at AED 95 • Mix & Match Spirits from AED 200 •   •  View All Offers

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Understanding Bourbon & Cask Strength

A concise guide to proof, mash bills, and why barrel strength bottlings deserve a place in your collection.

Bourbon whiskey in a glass with ice

Bourbon's appeal lies in its transparency. By law, it must be made in America from at least 51% corn and aged in new charred oak. But within those rules lies tremendous variety, from wheated softness to high-rye spice.

Cask-strength releases, bottled without dilution, offer the purest expression of a distiller's intent. They reward patience: a splash of water can unlock layers of caramel, vanilla, and dried fruit that stay hidden at full proof.

Our spirits specialists have flagged several standout cask-strength bottles now available across select Cheers locations. Visit the portfolio or speak with in-store staff for availability and tasting notes.